Veterinarians, geologists, astronomers, dentists don't have the problem that often confronts art professionals. This is the problem of identifying the objects that receive their professional attention. Artists continually tamper with and expand the range of their activities. SUPERFLEX, for example, directs its artistic attention to practical, everyday functions, situating them within the context of fine art. Consider, for example the work entitled SUPERGAS which functions like a furnace, oil tank, septic tank, and sewage treatment plant simultaneously.
SUPERFLEX then intensified the challenge to this art work's status as 'art' by announcing that the intention to mass produce the biogas contraption. The artists are working with designers and engineers to develop manufacturing and marketing protocols so that this efficient power source can be sold to rural villagers cheaply. Superflex even formed a company, Supergas, to commercialize the concept. Like most artworks, this one is available for sale, but it will not be sold in an art gallery. A Thai company has expressed its intention to manufacture and sell it. SUPERFLEX will monitor the entire process to ensure that its commitments to ethical capitalism and ecological technology are respected. 
The following artists also share the intention of developing a functional item that can be mass-produced and mass-marketed: Fernando Garcia-Dory, Amy Franceschini, Natalie Jeremijenko, and Jae Rhim Lee. Select an artwork that is intended to be commercially produced by any one of these artists. Write a critique of it and Supergas by comparing these artworks with bronze sculptures, etchings, silk screens, photographs, videos or any other kind of multiple which are commonly sold as fine art. 
  • Tuesday, 18 September 2012