For a month last summer, more than 200 people from Europe and the US travelled the Western Balkans as a collective artwork. Its goal was to anticipate the economic, political and cultural geographies of Eastern Europe in the coming years. Marjectica Potrc
was one of the participants in "The Lost Highway Expedition". Other participants represented an international group of architects, artists and urbanists. The expedition will generate an exhibition and a publication that poses new questions and research directions.
As in all of Potrc's projects, this one dispenses with separatist tactics by circumventing mute audiences and neutral sites. By accessing the creativity of the audience as well as the artist, it approached the art audience as an opportunity for dynamic engagements that are complex, collaborative, and adaptive. It incouraged interactive principles that are non-controllable, non-predictable, and non-immediate.
The journed proceeded over an actual highway that was built to connect the major cities of Yugoslovia’s republics. It stands as a failed effort to overcome national differences in the pursuit of utopian unity. The collapse of Communism explains the title. Now the highway is 'lost'. The Lost Highway Expedition also hopes to establish new networks exploring shared meanings for the future of Europe. Each location initiated new research because each intervention explores a cultural topic that was unique to that locale. The programs of lectures, workshops, seminars, master-classes, and research studios ultimately generated cultural projects such as artworks, performances, exhibitions, architecture interventions, critical writing, etc. These diverse activities were undertaken to open unexpected paths of dialogue among individuals who would not otherwise work together toward a common goal.
Each project phase built upon the base for the last one, thus posing new set of questions and determining new research directions. In this manner, ”Lost Highway Expedition” explored such timely themes as native/alien, risk/opportunity, immigration/migration, etic/emic methodologies, political/physical obstacles, etc.